Grand Rapids, Michigan Retail Market

Dick Jasinski,
Associate Broker,
S.J. Wisinski & Company
Downtown Grand Rapids is experiencing retail development that is being stimulated by the new DeVos Place convention center and new Grand Rapids Art Museum, according to Dick Jasinski, associate broker with Grand Rapids-based S.J. Wisinski & Company.

New developments on Monroe Center in downtown include the 15,000-square-foot Louis Betton Steak House and the 5,000-square-foot Chop House, which will open in early 2004.

“The city is in the process of hiring a consulting firm to give direction to a new entertainment center,” Jasinski says. “Also, numerous condominiums and apartments are being built on Monroe Center and Monroe Avenue, which will further increase the retail activity.”

Development of southern Kent County will advance when the new South Beltline (M-6), which will connect Interstate 96 and Interstate 196, is completed in early 2005. Currently, Ramco-Gershenson is planning a shopping center, with 400,000 square feet of retail anchored by Meijer’s and Kohl’s, at M-6 and Kalamazoo Avenue.

In addition, Mark Finklestein is redeveloping the former Showcase Cinema site at the I-96 and 28th Street interchange. This site has approximately 80 buildable acres that will be developed for retail and office space. Recently, a new Bennigan’s and IHOP opened across the street from the site.

Further west on 28th Street, a new Carrabba’s Italian Grill opened in November. The Best Catalog Showroom, across from Woodland Mall, has undergone major renovations. Party City will occupy 14,000 square feet and Pet Supplies Plus will occupy 8,000 square feet in the totally renovated space.

“The Rivertown Shopping Area in Grandville continues to expand,” Jasinski says. “Olive Garden and Bob Evans opened new restaurants in September, and a new 5,000-square-foot Big Boy has been announced near The Home Depot.”

The East Beltline, which is home to the Meijer Gardens, is also seeing activity. In the Knapp’s Corner area, a new Bennigan’s restaurant has been approved, and a Panera Bread and Johnny Carino’s recently opened. “The northeast corner of Knapp and the East Beltline is ripe for development,” Jasinski says.

Jade Pig Ventures is pursuing two major re-developments, according to Jasinski. One site is the former Jacobson’s store in east Grand Rapids, which will be scraped for a combination of retail and office space. The other site is Breton Village, which the company purchased last spring. This center will undergo a remodeling sometime after the completion of the Jacobson’s store project. “In spite of all this development, vacancy rates continue to be low in the Greater Grand Rapids area,” Jasinski says.

GRAND RAPIDS: NOT A SLEEPY MIDWESTERN TOWN ANYMORE

The Grand Rapids metropolitan statistical area (MSA) is the second largest in Michigan with a population of more than 1.1 million residents. In the last 10 years, the area, which includes Grand Haven, Holland and Muskegon, has exploded in terms of growth. The retail market continues to grow with projects totaling more than 1.8 million square feet in 2003 and 2.5 million square feet planned for 2004 and 2005. Optimism continues as national retailers and restaurants scour the area for sites, and developers continue to seek locations for new lifestyle centers.

The five primary retail corridors (Alpine, 28th Street and Rivertown in Grand Rapids; US-31 in Holland; and Sternberg Road in Muskegon) all have vacancy rates of less than 5 percent. The newest regional mall in Grand Rapids (Rivertown developed by General Growth) is reportedly seeing average sales off more than $400 per square foot, and major restaurants throughout the MSA are also reporting very strong sales.

This development and expansion is driven by an unusually strong economic base, which has grown 31.5 percent in the last 20 years, along with a corresponding 54 percent increase in median household income. The area boasts one of the Midwest’s youngest median ages (33) and a population growth factor of 18 percent during the last decade. As a result, Grand Rapids has been “discovered” by national and regional retail chains.

A new downtown arena, four new or expanding colleges and universities, a 250,000-square-foot convention center, a new downtown night club district and more than 250,000 square feet of additional downtown municipal facilities are also creating excitement and enhancing population growth. Another special addition to the area is the new M-6 highway across the southern portion of Grand Rapids.

— Bill Bussey is vice president of retail, site selection and development at Grubb & Ellis|Paramount and is a partner with the firm. Camille Perry is the research director for Grubb & Ellis|Paramount and is the editor of the 2004 Real Estate Report and Forecast, which will be available in January.

©2003 France Publications, Inc. Duplication or reproduction of this article not permitted without authorization from France Publications, Inc. For information on reprints of this article contact Barbara Sherer at (630) 554-6054.

 



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